MetLife Agents Cross Selling Life Insurance in Banks

By | May 27, 2009
This makes a good sense! Banks are great for Life Insurance Agents to meet potential customers and they typically can help provide solutions. Most of the large Banks and Credit Unions do have at an Insurance Specialist in the Branch or available to schedule time to meet with. Good job MetLife and I would imagine well see more of the large carriers try to implement this strategy and increase sales.
clipped from online.wsj.com
MetLife Tries Bank Cross-Selling Plan Via Mortgages

CHICAGO (Dow Jones)–The ruined finances and reputation of many mortgage lenders is providing an opportunity for MetLife Inc.’s (MET) bank.

MetLife’s plan takes a page from the banking playbook: Offer mortgage loans with the well-known MetLife brand to high credit-scoring customers, then try to sell them traditional insurance products.

“A lot of our agents really like the bank,” said Bill Wheeler, MetLife’s chief financial officer, at the company’s investor day in June. “We’ve had a very surprising level of success of cross-sell between Internet customers [to whom] we then say, ‘Would you like to talk to a MetLife agent about …

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